Did you know that the current world population is nearly 7.7 billion people and approximately 3.5 billion are online on a regular basis? These people are active on social media platforms and are huge consumers of information, videos, music, and entertainment.
If you have an online business, it's in your best interest to target certain social media channels to promote your products and services. You simply cannot ignore this huge online market full of potential customers that might buy your goods. Keep reading to learn what are the most popular social media platforms and what you can do to take advantage of them!
Facebook App and Facebook Messenger
Facebook has nearly 2.7 billion active users
on a monthly basis. This company was founded in 2004 and it has rapidly grown into one of the most popular and entertaining social media platforms worldwide. You can create customized ad campaigns on Facebook
and target specific customers, depending on their location, age group, income, and interests.
For example, if you sell fitness equipment and accessories, you can choose to target individuals who are interested in fitness, nutrition, healthy diets, and workout programs. This will make your advertising campaign more efficient and profitable.
At the same time, you can also use Facebook Messenger for business purposes. If someone messages your Facebook business page, you can reply to the message directly or create an automated message. This helps you maintain a good relationship with your potential customers and grow your brand's popularity.
Instagram
Instagram is also owned by Facebook and it's mostly a "visual" social media network. People are allowed to share pictures and videos of themselves or containing the products they sell. Instagram is very useful for business purposes because it has a large user base and it allows you to grow your brand organically, without having to rely too much on paid advertising.
How can you take advantage of Instagram to grow your business? It's easy. Try to snap pictures of the products you sell and post them on your Instagram account.
If you sell fitness equipment, record video footage of someone using a fitness device and post it online. Most of the information we receive is visual, so Instagram can create a lasting impression in the minds of your potential clients. Make sure it's a good impression!
Twitter
Twitter is another popular social media network with hundreds of millions of active users every month. The main feature of Twitter is the possibility to send a message containing up to 280 characters. This allows you to create short, eye-catching descriptions of products without getting into too many details. In many cases, shorter messages work better than long ones.
Another interesting feature of Twitter is the possibility to
create and use hashtags. A hashtag is a web page containing information and messages on a particular subject. Continuing with our fitness equipment example, you can use the hashtag "#fitness" to find companies and potential clients posting messages in this category. If one client is posting a message with this hashtag looking for a good pair of dumbbells, you can message that client directly and promote your own products.
Pinterest
Pinterest is a social platform commonly used by people who want to buy something in the near future. Most of the users on Pinterest are women who plan upcoming purchases such as ingredients, foods, wedding accessories, outfits, etc. This platform has both paid and organic advertising capabilities as well as hundreds of millions of users online each month.
If you're into the catering or fashion industry, you might find Pinterest very useful. Just snap pictures of your products and post them online. If someone likes your "Pin", he or she will share it further. Pinterest has been created to encourage people to try new things such as new recipes, clothing items, jewelry products, fitness accessories, etc, so your pictures should make the viewer want to do something he/she has never done before.
YouTube
YouTube doesn't need any introduction as it's the leading video sharing platform worldwide. Regardless of the nature of your business, it's highly recommended to create a YouTube channel associated with it. That's because a lot of potential clients prefer to consume information as a video format. By having a YouTube channel, you give them the opportunity to experience your products and services using their preferred way.
There are many ways you can use YouTube to advertise your business. For example, you can create tutorial videos on how to use your fitness devices. You can create videos explaining the benefits of using certain gym equipment. You can post videos on how your fitness products are used by multiple people in the gym, etc.
LinkedIn
If your business focuses more on other businesses instead of regular consumers then you need to take advantage of LinkedIn too. This social media platform is used by millions of people all around the world. It allows you to target certain types of businesses, create a work portfolio, start paid advertising campaigns, etc.
On top of that, LinkedIn also allows you to see vital information regarding the owners of the businesses such as email addresses, physical addresses, number of employees, etc. This will help you contact other business managers directly to promote your products or discuss business partnerships. If your organization follows a B2B model or you want to target specific individuals based on their job titles then you should have a LinkedIn account.
Now You Know What Are the Most Useful Social Media Channels for Business!
As you can see, many social media channels can be used to promote your online business. Some of them are based on visual information, others are ideal for targeting specific clients, etc. Which one is the best? The truth is that all of them are necessary to ensure the fast growth of your business, so try to open accounts on all of them and keep them updated regularly.
If you don't have sufficient time to manage advertising campaigns on these social media platforms or just need help to start on the right foot, make sure that you contact us today! We are a professional digital marketing agency with years of experience and we are happy to work with businesses of all sizes.
