Artificial intelligence is transforming the way we live, the way we communicate, as well as the way we market our businesses. Every day, AI is becoming more prevalent in the digital marketing world.
In fact, the global AI enterprise is expected to grow to over $31.2 billion
by the year 2025, due to the evergrowing demand of chatbots, trolling bots, SEO, and more.
Artificial intelligence involves using systems that mimic human behavior, decision making, logic, learning, creativity, and even reasoning.
All Robocop jokes aside, it is safe to say that the future is upon us.
If you own a business or looking into starting one, you must understand how AI machine learning marketing can improve your marketing strategy.
Because without it, you may be falling behind your competitors that are using the right AI strategies.
Thankfully, we created this article to teach you about artificial intelligence and machine learning marketing strategies, so keep on reading to learn more!
How Does Artificial Intelligence Work With Marketing?
When many people first think of the words "artificial intelligence", they visualize scenes of Star Wars with different robots moving around in space. Well, this isn't too far from the truth, as Nasa has developed AI technology
to improve many problems in space science.
However, what we are talking about is much different than space and science fiction.
This is the artificial intelligence that you have the power over by the use of your fingertips, with digital marketing.
AI is changing the way that many brands connect to and discover their audiences. AI now understands how a customer's purchasing journey works, what makes people purchase, and what turns them off from a brand.
Knowing these points can help anyone from small business owners to enterprises, like Google, operate more strategically and productively.
1. Product Recommendations
Do you ever wonder why certain brands seem to know you so well? How did they know that you were interested in that style of shoe, or considered that different career path?
This is artificial intelligence at work. They are using AI recommendation widgets that can detect related content to their audience's interests. Then, based on your browsing habits, offer you similar recommendations.
Take the widget IDIO,
for example, which can track the visitor's interests as they browse, and then offer them specific content based on what they may be interested in reading.
2. Helps Brands Connect to Their Audiences
As a business owner, you know how difficult it is to stay in contact with your customers at all times, especially if your brand offers products or services in multiple time zones.
Customer service is in itself, a full-time job, let alone you trying to stay on top of that along with all your other tasks.
This is where the magic of chatbots comes in, by the use of messaging apps, you can now offer great customer service that is immediately responsive, trainable, and can help you boost your overall brand reputation.
Some of the other benefits of chatbots include:
Customer Service and Assistance
Considering that over 83% of online shoppers
have questions before they purchase, if you are not there at that very moment, you could lose that sale. Chatbots provide an interactive communication experience, offering customer video tutorials, related products, shopping advice, images, and more.
Customer Response
The current fast-paced digital world creates customers that expect instant answers to their questions. They do not care if you are sleeping, they want answers. The use of a chatbot can increase the reputation of your brand by offering speedy replies and friendly service.
3. Adds a Personal Touch
Artificial intelligence can also be used during email marketing campaigns, to add a touch of personalization for your customer. This helps you to send relative emails to your audience, regarding what is going on for them at that time.
Your audience will receive an email that is so personal that it feels like it was crafted by you. This email will also include product recommendations of yours, of course!
4. Better Lead Generation
Understanding your customer's buying journey involves a lot of research and time. With AI, however, the journey has been followed and recorded for you.
The use of chatbots during this process will ask the customer appropriate questions, and use persuasive selling techniques to get you more sales.
5. Generating Fresh Content
You can now save yourself time from creating content by installing an AI program to do it for you! All you have to do is fill in some data, then it can come up with full reports and articles based on that data.
This is also called automated journalism, and companies such as the New York Times, Washington Post, BBC, and more.
6. Website Design
If you are in a pinch to create a website, AI can help you with that too! Using a grid, along with your information, the AI software can come up with a professional appearing and functional website, for much cheaper than a designer.
7. Digital Advertising
AI technology can predict and detect trends, which can help brands develop advertisements that directly market the right audience. This technology uses information such as age, sex, interests, etc to generate an idea of that client's buying process.
8. Shopping By Image
Certain apps such as Bixby by Samsung allow users to shop by adding images relative to what they want. For example, if a user sees a t-shirt they like in a store, they can snap a photo of it, and Bixby will find a similar t-shirt online.
Learn More About AI Machine Learning Marketing
Although it seems that the AI machine learning marketing technologies are so advanced, they are just getting started.
There are many more predictions as to what's to come with the role of artificial intelligence and digital marketing.
To learn more about how you can use AI in digital marketing, feel free to contact us
with any inquiries!
