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STUDY SMART & EARN YOUR BADGE.
Use these trusted resources to build confidence before you begin an IP Marketing certification.
CERTIFICATION STUDY RESOURCES
STUDY FOR: DUDA WEBSITE ESSENTIALS
Website Building Foundations
Duda basics, page structure, widgets, responsive design, headings, beginner SEO, and safe publishing.
STUDY FOR: IMAGE OPTIMIZATION & FILE PREP
Website Image Best Practices
File types, compression, dimensions, filenames, alt text, image context, and web-ready exports
STUDY FOR: LOCAL SEO + AEO PERFORMANCE
Local Search & Answer Engine Strategy
Local SEO, AEO, service/location content, structured data, schema, search intent, and Duda schema setup.
STUDY FOR: WEBSITE FORM & LEAD-CAPTURE ESSENTIALS
Forms, CTAs & Lead Pathways
Your required form fields, placement, conversion paths, click-to-call/email links, Thank You redirects, and internal form rules.
STUDY FOR: WEBSITE LAUNCH QA
Website Launch & Quality Checks
Desktop/tablet/mobile/phone proofing, link tests, metadata, schema, Open Graphs, external-link behavior, Optimization Center, and final launch review.
STUDY FOR: SOCIAL MEDIA POST PUBLISHING ESSENTIALS
Social Creative Design Essentials
Platform formats, safe zones, visual hierarchy, sizing, text readability, and creating intentional versions for each platform.
STUDY FOR: LOGO FILES & BRAND KIT ESSENTIALS
Brand Assets & File Fundamentals
Brand kits, approved assets, logo usage, vector versus raster, RGB versus CMYK, and web versus print exports.
STUDY FOR: PRINT PRODUCTION FUNDAMENTALS
Print Design & Production Basics
Print setup from business cards through billboards: CMYK, bleed, safe margins, PPI, vector logos, proofs, and final printer files.
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