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BRAND ASSETS & FILE FUNDAMENTALS
Choose, export, and organize the files that keep every brand looking its best.
WHAT YOU'LL STUDY
MAKE THE RIGHT FILE CHOICE EVERY TIME.
Learn why logos should start with a vector source, when raster images are appropriate, and how file format changes from web to print. You'll also learn when RGB versus CMYK belongs in the workflow and how a brand kit gives a team one reliable home for approved logos, colors, typography, and rules.
prepares you for
LOGO FILES & BRAND KIT ESSENTIALS CERTIFICATION
start with these resources
STUDY RESOURCE
KNOW VECTOR VS. RASTER
Understand why vectors stay sharp at any size and when pixel-based images make more sense.
STUDY RESOURCE
CHOOSE A LOGO FILE TYPE
Learn the practical role of SVG, AI, EPS, PDF, PNG and other common logo formats.
STUDY RESOURCE
MATCH COLOR TO THE OUTPUT
Use RGB for screens and understand when CMYK is needed for commercial print.
STUDY RESOURCE
BUILD A USEFUL BRAND KIT
Organize approved logos, color values, fonts, and visual rules in one dependable source.
WHEN YOU'RE READY
PUT YOUR KNOWLEDGE TO THE TEST.
Finish the four resources, then begin the Logo Files & Brand Kit Essentials certification.
Keep building your skills.
Visit the Learning Center to explore the next study guide.
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