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FORMS, CTAS & LEAD PATHWAYS
Turn website visits into clear, trackable next steps with forms and calls to action built to work.
WHAT YOU'LL STUDY
MAKE IT EASY FOR PEOPLE TO REACH OUT.
This guide covers the practical choices that turn a contact page into a useful lead pathway: clear calls to action, easy-to-use forms, click-to-call and click-to-email links, and a straightforward next step for every visitor.
As for IP Marketing form standards, unless a client requests otherwise, forms must collect First Name, Last Name, Address, City, State, Zip Code, Email and Phone Number-and redirect to a dedicated Thank You page after submission for lead tracking.
prepares you for
WEBSITE FORM & LEAD CAPTURE ESSENTIALS CERTIFICATION
start with these resources
STUDY RESOURCE
DESIGN CLEAR, ACCESSIBLE FORMS
Study labels, instructions, required fields, validation, and feedback that help every visitor complete a form successfully.
STUDY RESOURCE
BUILD CONTACT FORMS IN DUDA
Learn the Contact Form widget, its available fields, submission options, notifications, and actions after submission.
STUDY RESOURCE
CREATE A TRACKABLE THANK YOU PATH
Learn how Duda form redirects route a completed submission to a dedicated Thank You page for follow-up and tracking.
STUDY RESOURCE
MAKE CONTACT ACTIONS EASY
Learn how buttons and links can open an email client, start a call, or send a visitor to the right next step.
WHEN YOU'RE READY
PUT YOUR KNOWLEDGE TO THE TEST.
Finish the four resources, then begin the Website Form & Lead Capture Essentials certification.
Keep building your skills.
Visit the Learning Center to explore the next study guide.
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